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BOSS Retreat Takeaways, Part 2: How Signature Moments Tell a Bride She Belongs in Your Store Oct 06, 2026

 

Every established owner knows this appointment. A bride tries on beautiful gowns, connects with your stylist, thanks everyone for a wonderful experience, and walks out to keep her appointments at t...

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BOSS Retreat Takeaways, Part 1: One Hour on a Beach Found a Bridal Shop Owner $250,000 Oct 06, 2026

 

One hour, one conversation

On the second morning of our first BOSS retreat, I sat on the beach with one of our owners for about an hour. She has been in business for eight years and in BOSS for tw...

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What a Viral 30A Coffee Shop Taught Bridal Shop Owners About Brand Experience Oct 05, 2026

During the BOSS retreat, we loaded a group of our members into the car and drove them to a coffee shop down on 30A. We weren't going for the coffee. We'd all heard about this place because it went v...

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I Asked AI What It Will Never Be Able to Do for a Bridal Shop Owner. Here's Its Answer. Sep 29, 2026

This week I asked Claude a question I don't think most business owners think to ask their tools:

What do you believe you will never be able to do for a bridal shop owner running a multi-million dolla...

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From Watching "Say Yes to the Dress" to Buying the Shop Six Months Later: Jenna Dailey's Story Sep 22, 2026

Jenna Dailey didn't grow up dreaming of owning a bridal shop. She grew up watching one on television.

Jenna is the owner of J Collection Bridal, tucked on the main street of a small town in the far n...

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Run Your Bridal Shop Like a Multi-Million Dollar CEO Using AI in These 5 Ways Sep 15, 2026

This year we sat down with our BOSS members to teach a full class on AI, not because it's trendy, but because the gap between shops that scale past a million and shops that stall below it usually isn'...

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Gen-Z Brides Aren't Buying Dresses..... Sep 10, 2026

I hear bridal shop owners saying all the time about how "retail is dying...." but we don't subscribe to that belief around BOSS.

I've run a bridal shop for almost twenty years, and I still hear som...

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The Real Reason I Talk About Profit so Much as a Business Coach Sep 03, 2026

Entrepreneur and friend Chandler Bolt was on my personal podcast, The Something New Show, a few weeks ago, and he said something about profit that I keep coming back to. He believes business is the gr...

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Jolie Goodreau Story of Building Olivier Couture Bridal Boutique Aug 31, 2026

Jolie Goodreau bought her bridal store off a conversation at a football game.

She wasn't looking for one. She'd spent fifteen years as a special education teacher, certified through high school with ...

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How to Hire Stylists Who Actually Stay and Sell (Before Your Next Busy Season Hits) Aug 31, 2026

Last year, the data behind the retail labor market told a strange story. Between January and May, the US saw nearly 76,000 retail job cuts. At the same time, retail sales hadn't moved in seven

...
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You're Losing Leads on the Phone and Don't Even Know It.... Aug 31, 2026

At our last Bridal Stylist Accelerator, I got on stage and asked a room full of stylists and owners a question I ask constantly in coaching calls: who in your shop answers the phone?

 

Almost every ...

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3 Questions You SHOULD be Asking Your Business Coach (if you want to make that last $300K for the year) Aug 25, 2026

 I asked one of my most successful BOSS members in Chicago last week a simple question.

For owners trying to close that last $300K or $500K gap to hit their revenue goal, what should they actually be...

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