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I'm Mindi

I'm Mindi

 

 

 

 

 

 

 

 

 

MY STORY

Mindi Linscombe is the Founder and Owner of Something New: Bridal & Formalwear, the most reviewed bridal shop in the world, and the visionary behind Bridal Owner Success Solutions (BOSS), Something New Boutique, and Something New Foundation.
 
With 19 years of industry expertise, Mindi has served over 15,000 brides, including high-profile clients like Kari Jobe, Trey and Katie Kennedy, and Jimmy Darts & Mariana Darts. Her store’s lifetime sales have exceeded $40 million, reflecting her commitment to excellence in the bridal industry.
 
As an industry thought leader, Mindi has coached and mentored over 1,000 bridal shop owners worldwide, helping her 110+ active coaching clients collectively generate over $97 million annually. Her program has delivered transformative results, including six-figure debt elimination, an 8% average profit margin increase, building ownership milestones, and record-breaking revenue for stores in the U.S., Canada, Ireland, Scotland, New Zealand, and the UK.
 
Mindi is also the author of Secrets of Wedding Dress Shopping: An Insider’s Guide to Saying Yes to Your Dress and the host of two popular podcasts: The Something New Show and BOSS – Bridal Owner Success Stories. 
 
A sought-after speaker, Mindi has been featured in People Magazine, Fox News, and Vows: The Business of Bridal.
Her expertise focuses on empowering bridal shop owners to increase profitability, build exceptional teams, optimize operations, and design the future they envision.

WHAT ELSE AM I UP TO...

HOST OF THE SOMETHING NEW SHOW
Host, alongside husband Jordan Linscombe, of the podcast and Youtube channel The Something New Show. The Something New Show offers fun episodes centered around helping Christian working parents lead with faith and live with purpose. Each episode features practical tips, online mentoring, entrepreneurship insights, and diverse intriguing guests for a delightful and meaningful journey filled with laughter.

 

Browse Episodes!
FOUNDER OF THE SOMETHING NEW FOUNDATION
A philanthropy of Something New, where a portion of all sales goes towards the community. Mindi has given back to numerous organizations every year, and additionally, she uses her foundation to provide scholarship money to her customers. Her goal is to help others grow and develop so that they can also start "something new."

 

Learn More!
FOUNDER OF THE SOMETHING NEW FOUNDATION
A philanthropy of Something New, where a portion of all sales goes towards the community. Mindi has given back to numerous organizations every year, and additionally, she uses her foundation to provide scholarship money to her customers. Her goal is to help others grow and develop so that they can also start "something new."

 

Learn More!
COACH AT BRIDAL OWNER SUCCESS SCHOOL
Bridal Owner Success School (BOSS) is a private, members-only platform to help bridal shops like yours become MORE profitable.
What’s Included in BOSS:
- Access to a full video library of 60+ bridal-specific trainings
- 60+ downloadable templates
- Monthly live coaching calls with Mindi & BOSS members
- Direct coaching access via texting with Mindi
- Quarterly check-in calls with BOSS Client Success Specialist
BONUS: Access to our Private Community group on Facebook
BONUS: An invite to our annual retreat at SomethingBlue30A — just for BOSS members

 

Learn More!

 

 

 

 

 

 

 

 

 

 

 

 

Smart Strategies for Bridal Owners

Real Stories. Real Shops. Real Results.

Running a bridal shop can feel isolating -- like no one truly gets what it takes behind the scenes. That's exactly why I created the Bridal Owner Success Stories podcast: a space where boutique owners like you can hear real conversations, real challenges, and real wins from women who are walking the same path. 

In every episode, different bridal shop owners from across the country will talk about what's actually working -- from sales strategies to leadership lessons, inventory burnout recovery, and everything in between. 

Tune in weekly and get re-inspired by what's possible when you start leading with clarity, strategy, and heart.