WHAT IF THERE WAS A WAY TO LEAD YOUR STORE WITH CONFIDENCE - WITHOUT LEARNING EVERYTHING THE HARD WAY?
Let’s get your bridal business growing—with clarity, confidence, and results.
With my help, you will refine what’s working, fix what’s not, and build the kind of store brides rave about.
Because when you lead with strategy and serve with heart, success follows.
This isn’t generic business coaching. This is bridal coaching by someone who’s been where you are.
With 17 years in the industry, 15,000+ brides served, and over $40 million in bridal sales, I know how to build a store that works—and a life you actually want to live.
Now, I help bridal shop owners like you:
✓ Build a traffic-driving strategy that actually fills your calendar (without dancing on Reels)
✓ Train a team that sells with confidence—even when you’re not on the floor
✓Set up systems that give you your Saturdays back
✓ Grow your profit so your store funds your life, not your stress
COACHING OPTIONS THAT MEET YOU WHERE YOU ARE:
Everything you need to skyrocket your Bridal Business! Here are 5 opportunities to grow your business!
Bridal Owner Success School
MONTHLY MEMBERSHIP
Bridal Owner Success School (BOSS) is your members-only coaching space designed to help you run a profitable, sustainable bridal shop without burning out.
This isn’t a course you’ll forget about after week two.
This is real-time support, strategy, and community made for you, the owner.
When you join BOSS, you’ll get:
- Access to a full video library of 60+ bridal-specific trainings
- 60+ downloadable templates
- Monthly live coaching calls with Mindi & BOSS members
- Direct coaching access via texting with Mindi
- Quarterly check-in calls with BOSS Client Success Specialist
- BONUS: Access to our Private Community group on Facebook
- BONUS: An invite to our annual retreat at SomethingBlue30A — just for BOSS members
BOSS is designed to be the ultimate resource for bridal shop owners who want to overcome their biggest challenges and achieve lasting success. With 17 years of industry experience, I’ve developed a program that provides the exact strategies you need to succeed.
Bridal Manager Training
Turn your good manager into a great leader — and get your time back.
This full-day training equips your bridal shop managers with the tools they need to confidently lead your team, drive sales, and run day-to-day operations so you can finally step into your role as owner.
Because when your manager grows, your freedom grows too.
What’s Included:
- Leadership fundamentals for bridal shop success
- Operational excellence & inventory systems
- Conflict resolution & customer service strategies
- Sales coaching & close rate mastery
- Marketing & vendor collaboration
- Vision planning & goal setting
In-Person Bridal Business VIP Day
What would it feel like to have someone walk through your bridal shop with you — not just to observe, but to truly help you lead better?
As part of my VIP Day, I come to you, in your space, and we do a deep-dive audit of your entire business — together.
This is your day to step out of the weeds and get a fresh, expert perspective on your business with real, hands-on strategy.
Here’s what we can tackle together:
- Reducing staff turnover & training strong leaders
- Eliminating bottlenecks in your sales & operations
- Creating a plan to manage debt and improve cash flow
- Building clear hiring, onboarding & accountability systems
- Developing your brand story + marketing that actually works
- Getting control of your inventory, margins, and cost of goods
- Setting up referral programs & compensation plans that retain talent
- Structuring your business with long-term goals (including retirement!)
The Golden Ticket
The Golden Ticket Experience is the ultimate in-person, behind-the-scenes experience at Something New in beautiful Colorado Springs. The behind-the-scenes tour and teaching sessions for owners will hold nothing back and include tons of take-home resources! This is a one-day event open to only 10 bridal shop owners and their one guest, so sign-up now!
What does the Golden Ticket include?
- Lunch and Dinner with Mindi, Jordan, and attendees
- A behind-the-scenes Store Tour of Something New: walk with Mindi through her store to see her designs, systems and processes in practice; plus get to watch her team huddle, execute rotation, and see the sales floor that transforms the sale into an experience in action. Photos & video is welcome! Relational benefits for networking with stores like you
- Teaching Time: With over 16 years of bridal experience, learn from
Jordan and Mindi on how they have lasted this long and remained profitable year after year - Confidential Q&A: Have you ever wanted to ask the hard questions in a safe environment with other trusted business owners? We'll have open Q&A with Mindi & Jordan to help you get the answers you need Take-home resources
- BONUS MATERIAL including format for private label magazine, quarterly stylist observation forms, daily systems checklist, menu for vendor partnerships, observing huddle with our team, meeting Mindi's contact for all branded materials, and more surprises!
TWO POWERHOUSES.
ONE STAGE.
A TRAINING EXPERIENCE THAT WILL:
- Flip everything you thought you knew about bridal sales on its head
- Equip your stylists with elegant, repeatable, real-world sales skills
- Increase your shop’s revenue through elevated communication and persuasion
- Build confident, powerful stylists who control the room and guide brides with grace
- Remove the fear, pressure, and “ick” from selling forever
WHO THIS EXPERIENCE IS FOR:
- Bridal stylists who want to increase their personal close rate
- Managers who want to coach and lead with confidence
- Owners who want a high-performing, profitable sales team
- Any bridal professional ready to be trained by the best in the industry
MINDI LINSCOMBE
KEYNOTE SPEAKER | Bridal Shop Owner & Founder/CEO of Bridal Owner Success School
Mindi Linscombe is the Founder and Owner of Something New: Bridal & Formalwear, the most reviewed bridal shop in the world, and the visionary behind Bridal Owner Success Solutions (BOSS), Something New Boutique, and Something New Foundation. With 17 years of industry expertise, Mindi has served over 15,000 brides, with her store’s lifetime sales have exceeded $40 million.
Mindi and the BOSS team have been the go-to industry leaders for transforming bridal businesses. From scaling stores to building high-performing selling teams, Mindi is known for teaching the systems, leadership, and sales structures that turn average bridal shops into multi-million-dollar operations.
MACY MCNEELEY
KEYNOTE SPEAKER | Sales and Training OG Founder & CEO of The Salesgirls
Macy McNeely has been changing the game of sales since 2016. Raised by a father who built a legacy through the power of great salesmanship, she learned early that you don’t have to be a loud man in a navy suit to make millions. Since 2018, she has been teaching women how to sell with confidence, clarity, and conviction—without ever using pushy tactics or stiff scripts.
Through The Salesgirls, Macy has trained over 2,000 women to control conversations, communicate effectively, lead boldly in business and at home, and achieve financial wins that once felt impossible. Her mission?
To teach women the art of connection and the science of persuasion so they can get their offer into the hands of those who need it—and feel powerful while doing it.
AUGUST 7, 2026
DOWNTOWN ATLANTA
$379 PER PERSON
(BOSS MEMBER PRICING)
$797 PER PERSON
(NON-BOSS MEMBER PRICING)
NOT A BOSS MEMBER YET?
BOSS is where serious bridal shop owners go even deeper. BOSS members receive exclusive event pricing because they’re actively investing in long-term growth. Inside BOSS, owners go deeper with sales systems, leadership development, and ongoing support that extends far beyond this event.
Curious if joining BOSS could unlock the member price for you?
Check Out What People Are Saying...
SMART STRATEGIES = REAL RESULTS
BOSS Members have paid off debt, boosted profit by 30%, and finally taken REAL time off.
THIS IS FOR YOU IF...
You’re tired of guessing your way through bridal business decisions
You’re craving someone who gets your industry (and has built success inside it)
You’re ready to grow, but not willing to burn out to get there
THIS IS NOT FOR YOU IF...
You’re not willing to try new strategies
You want a magic bullet without putting in the work
