Last year we did had the pleasure of seeing so many of you at Wedding MBA in Las Vegas. As our team prepares to join the conference again in 2026, we wanted to share what we taught on last year. 

One thing I heard over and over again last year was:

“I can’t seem to find or keep the right people on my team.”

If that sounds familiar, you are not alone.

Right now, bridal shop owners everywhere are facing the same challenge: how to find, recruit, and retain the right team members. The truth is, your team is the engine of your business. Without the right people in place, even the best marketing, systems, and stores can stall.

After spending a week at the largest convention for wedding professionals, I want to share my top three hiring strategiesto implement in your bridal shop so you’re ready to hit 2027 with a motivated, high-performing team.

1️⃣ Recruit Your “Superfans”

Some of your best future team members are already following you. Think past brides, loyal customers, and community supporters who already love your brand.

Inside BOSS, we show bridal shop owners exactly how to identify these superfans and recruit them. It’s a process that has worked repeatedly in my own store—and it starts with recognizing the people who already know, love, and trust your brand.

When you recruit from this pool, you’re not just hiring someone to fill a role—you’re bringing someone on board who genuinely wants to be part of your mission.

2️⃣ Build Competitive Offers With Purpose

Your next great stylist isn’t just looking for a paycheck—they’re looking for meaning, clarity, and growth.

That’s why we help BOSS members create custom offer letters that include:

• Clear expectations and KPIs
• Bonus structures that reward performance
• Reward systems that motivate team members to stay and grow

A compelling offer with purpose sets the stage for long-term commitment. When your team knows exactly what success looks like—and how it’s rewarded—they’re more confident, excited, and motivated from day one.

3️⃣ Lead From the Start

Your team’s success begins in the first 30 days. Strong onboarding, clear expectations, and consistent mentorship are what separate short-term hires from long-term, high-performing stylists.

In BOSS, we provide plug-and-play training templates to make onboarding easy, clear, and effective. When new team members understand your systems, your culture, and your expectations, they’re empowered to sell confidently, serve brides exceptionally, and thrive on your sales floor.

Want Support Like This on Your Journey?

Inside Bridal Owner Success School (BOSS), shop owners get:

• Proven frameworks for sales, team building, and growth

• Coaching from someone who’s walked the path ahead of them

• A community that understands the unique demands of bridal retail

• Support for every phase—from startup to scale

👉 Learn more about BOSS and see if it’s the right next step for your shop.